Our Story
A Legacy in Fitzrovia
Since 1970, George Shoe Repairs has been a cornerstone of the Fitzrovia community, preserving the art of traditional cobbling for over half a century.
Established 1970
Founded in an era where quality and longevity were the standard, we have maintained those values while adapting to modern footwear technology.
Second Generation
Family-run and independent. Today, the second generation of the George family continues the tradition of excellence in craftsmanship.
Fitzrovia Roots
Located at 35 Tottenham Street, we have witnessed the transformation of London while remaining a steadfast destination for quality repairs.
"We don't just fix shoes; we restore the relationship between the wearer and their craft."
— George
