George Shoe Repairs

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We are skilled craftsmen who specialise in repairing and restoring shoes, boots and bags.

We provide a range of services, including:

  • Replace soles and heels
  • Take-in boots for a better fit
  • Replace zips
  • Replace and recover snapped heels
  • Bag repairs and restoration
  • Patching and stitching

We also have a comprehensive key cutting service.


35 Tottenham St
London W1T 4RT


Monday to Friday

9am to 6pm


10am to 1pm


Established in 1970, we are an independent, family-run business based in the heart of Fitzrovia, in London’s West End. The second-generation George has taken dad’s traditional skills and craftsmanship and combined it with modern techniques and materials to provide a high-quality service.

George the craftsman
Craftsman's tools
Name plate


We are experienced in working on every kind of footwear and leather accessory – from the finest handmade brogues, the latest Louboutin creation, to your humble pump that makes the commute to work much more comfortable.

We’ve always maintained that a good pair of shoes or boots is an investment in yourself. They will keep your feet dry and comfortable and they can help with your posture. They can also make a bold statement about who you are. Invest in a good pair of shoes and we’ll help to protect your investment.

Shoe care products

You don’t always need us to show your shoes the love they deserve. A clean and polish will go a long way to ensuring your shoes remain in prime condition to keep your feet comfortable, warm and dry.

We sell the finest range of polishes and creams, cleaners and treatments so you can continue caring for your shoes after you’ve taken them home. We also sell brushes, laces, insoles and other shoe products.

Polishes and creams
Look for the shoe repairing pixie in the window
Leather care products

our work

See more of us and our work on Facebook. Leave a review or ask a question about your repair.